A brand is value that is imprinted on a consumers’
mind and creates relation between the product and user.

The biggest myth today is branding means designing and graphics. Branding is trust that comes with consistent qualitative products and right brand communication. It's the power of building strong rapport with the consumer minds through its significant approach and well appreciated persona. It's a feeling and not just selling.

Most important is today any size of organisation needs to build a brand value for its consumers and communicate it well through various mediums. Many organisations have a mind-set of not marketing it right. They feel that they have created a good product and that is enough or they just market it through a limited conventional channel, but this doesn't work and they are stuck at a point where they stop growing.